Renewed Vision, the creators of ProPresenter, the industry-standard presentation software for churches, approached us to develop a series of compelling marketing videos for the launch of ProContent—their new creative media solution. ProContent offers churches and businesses access to high-quality, cinematic visual media designed to enhance presentations and worship experiences.

The Challenge

Renewed Vision needed a visually engaging and informative video campaign to:

• Clearly communicate the value of ProContent to churches and businesses.
• Showcase the cinematic quality and variety of media assets available.
• Align the brand messaging with their existing reputation for innovation in worship technology.

Our Approach

To ensure maximum impact, we developed a multi-video campaign, including:
✅ Teaser Video – A high-energy preview introducing ProContent as a game-changing media library.
✅ Feature Overview Videos – A deep dive into the content offerings, from motion backgrounds to sermon illustrations.
✅ Social Media Clips – Bite-sized, engaging visuals optimized for platforms like Instagram, Facebook, and YouTube.

We blended cinematic visuals, dynamic motion graphics, and storytelling to captivate the target audience while keeping the videos aligned with Renewed Vision’s brand identity.

The Outcome

The campaign successfully generated buzz within the church and worship tech community. ProContent launched with strong engagement, and Renewed Vision saw an increase in early sign-ups and adoption among ProPresenter users.

Why It Worked

✔ Strategic Storytelling – We crafted a clear, compelling narrative that resonated with church leaders and media teams.
✔ High-Quality Production – The cinematic visuals matched the premium quality of ProContent itself.
✔ Multi-Platform Optimization – Videos were tailored for various platforms, ensuring broad reach and engagement.

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Conclusion

By collaborating with Renewed Vision, we helped bring ProContent to market with an impactful video campaign that showcased its full potential.

If you're launching a new product and need a strategic video marketing approach, let's talk!

Check out the full project here: https://www.youtube.com/watch?v=NzzCSoQkj2I&t=2s

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